Little known fact: Charisma is not something one happens to be born with. Charisma can be learned.
What makes someone charismatic? Decisiveness. Or, as Jason Capital puts it, certainty.
With everything we do, we ultimately have a choice: We can do it with certainty, or uncertainty.
As a mentor once told me, “Jason, do things with certainty and doors open. Do them with uncertainty, and I swear, knock all you want, but that door will never open for you.”
What does it really mean for us to do things with certainty?
Certainty means you’re not hesitant, not wishy-washy, not unclear.
Instead, everything you do has a certainty to it. When you’re in a business meeting, you’re certain. When you’re having dinner with someone, you’re certain. When you’re walking to lunch, you’re certain.
And if you’re in the business of selling something, whether it be a product, a service, or an idea, your prospects are heavily influenced by this type of certainty.
People are subconsciously attracted to it as well.